A Pittsburgh radio station - which had only switched formats this past April - abruptly canceled its entire format again today and opted to play Christmas music.
Rumor has it that the station will unveil a completely new lineup this Friday, October 5th at 5 O'Clock.
It just doesn't make sense - doesn't sound like they planned it at all. Sounds more like CBS, the company that owns the station, got pissed off and just fired everybody without having a plan in place. Local DeeJays John Steigerwald, John McIntire and Scott Paulsen were all immediately fired. Several syndicated contracts, including deals with the satellite sisters Opie and Anthony, as well as comedian-turned-neo-con Dennis Miller, were all canceled.
Maybe I'm wrong... Maybe this is an ingenious move... abruptly firing everybody and playing Christmas music in October. Merry Christmas, You're Fired. Nice.
Is market research available that shows that if a radio station switches formats, it's best to play Christmas music non-stop for 3 days to cleanse the palates of the local market? Is that the secret to make the station's loyal fans forget about all of their favorite programming.
PttsburghLive.com (don't click this link unless your pop-up blocker is turned on!)